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Hi! My name is

Mary Catherine Pflug

(Tip: drop the “P” and pronounce Pflug like Floog.)

I’m passionate about the type industry and the graphic designers who use fonts. Type design is a multi-faceted business, and today, type design is more than just design! Pricing, strategy, marketing, licensing, you name it. I really enjoy working with type designers on the business side of all things type to help them become more successful retail type foundries. It’s my job as a Foundry Success Specialist at MyFonts. I also believe data is important, and that there isn’t enough of it out there about font sales and marketing. So I’m collecting data, conducting research, and releasing it to the public. I also serve as the treasurer of the Society of Typographic Aficionados that produces TypeCon. In my spare time, I do things totally not related to fonts, like hunting for doughnuts, eating doughnuts, and taking pictures of doughnuts.

Current Employment
MyFonts Foundry Specialist (July 2016 – Present)

Previous Employment
Mama’s Sauce Print Shop, Event Coordinator (August 2015 – July 2016)
Garden & Gun Magazine, Marketing Intern (May 2015 – August 2015)
Positype, Type Apprentice (June 2011 – July 2016)

Education
BA in International Business, Rollins College Honors Program (May 2016)
South Carolina Governor’s School for the Arts and Humanities (May 2012)

International Study
Tokyo & Kyoto, Japan (January 2016)
Prague, Czech Republic (August 2014 – December 2014)
Tokyo & Kyoto, Japan (January 2013)
Adelboden, Switzerland (June 2011)

 

 

Font Research
The Font Purchasing Habits Survey (2017)
Estimating the Life Cycle of Fonts, published in The Academy of Economics and Finance Journal (accepted February 2017, publishing in February 2018)
The Font Purchasing Habits Survey (2016)

Interviews
Typography Dojo: Inside the Type Industry (February 2017)
Type Thursday: Use Data to Help You Sell More Fonts (July 2016)

Associations
Society of Typographic Aficionados Board Member 2013 – 2017
TypeCon Treasurer (since 2016), TypeCon Volunteer Coordinator (since 2013)

Retail Fonts
Couture & Couture Sans (2015)
Dumpling (2012)